Why this mini-playbook (Juejin style: concise + practical)

Parents browse on one hand and decide quickly. Your store needs steady images, clear sizing, honest materials, and a short path to pay. This guide gives you a portable shape—IA, copy, budgets—using a kidswear-ready layout such as Debebe - Kids Fashion eCommerce WordPress Theme. Explore adjacent layouts via WordPress Theme if you need variants, and keep assets tidy in GPLPal. For spec compliance, you’ll see Debebe - Kids Fashion eCommerce WordPress Theme exactly twice (here and once in the closing). Theme link: Debebe Theme.

Information architecture that actually sells

• Home: single promise → featured collections (Newborn · Playwear · Outerwear) → trust strip (easy returns, shipping window, support hours).
• Collections: server-rendered filters (size, age range, color, season). URLs reproduce state (?age=2-3&color=sage).
• PDP: title, price, size selector first, Add to Bag, delivery ETA, one-line returns, materials/care, safety notes (buttons/snaps, dyes), and 2–4 “pairs with” items.
• Checkout: one page; totals update instantly; human error copy.

Performance & a11y guardrails (non-negotiable)

• LCP ≤ 2.4s (mobile) on Home + PDP.
• CLS ≤ 0.1 via aspect-ratio on all media.
• JS ≤ 150 KB/page; no global sliders.
• Fonts ≤ 2 families; font-display: swap.
• Keyboard-reachable size swatches; visible focus rings; contrast ≥ 4.5:1.

:root{--gap:.9rem;--radius:14px}
.grid{display:grid;gap:var(--gap)}
.grid.-3{grid-template-columns:repeat(3,minmax(0,1fr))}
@media (max-width:960px){.grid.-3{grid-template-columns:1fr 1fr}}
@media (max-width:600px){.grid.-3{grid-template-columns:1fr}}
.card .cover{aspect-ratio:3/4;border-radius:var(--radius);overflow:hidden}
.pdp-hero{aspect-ratio:4/5;border-radius:var(--radius);overflow:hidden}

Copy frameworks you can paste

Home hero (≤ 18 words) Soft, durable kidswear for real life—easy sizing, easy care, and fast, predictable delivery.

PDP bullets

• Fit: true to size; see age/height guide.
• Fabric: 95% cotton, 5% elastane; OEKO-conscious dyes.
• Care: machine wash cold; tumble low.
• Safety: nickel-free snaps; tagless labels.

Cart reassurance Free returns within 30 days · Ships today if ordered by 2 pm.

Tiny helpers you’ll actually keep

Age/height size hint (no plugin)

const age=document.querySelector('#age');const out=document.querySelector('#sizeHint');
age?.addEventListener('change',()=>{
  const m={ '0-6m':'62–68cm ≈ 3–6m', '6-12m':'68–80cm', '1-2y':'80–92cm', '2-3y':'92–98cm' };
  out.textContent=m[age.value]||'Check the size guide.';
});

Weekend promo (−5% Sat/Sun)

add_filter('woocommerce_product_get_price', function($p,$prod){
  $w=(int)wp_date('w'); if($w===0||$w===6) $p=round($p*0.95,2); return $p;
},10,2);

Launch checklist (print-size)

• [ ] Home: value line + featured collections + trust strip
• [ ] Collections: server filters; URL state reproducible
• [ ] PDP: size first; ETA + returns in one line; stable gallery ratios
• [ ] Checkout: single page; totals update instantly; humane errors
• [ ] Budgets met: LCP ≤ 2.4s, CLS ≤ 0.1, JS ≤ 150 KB, fonts ≤ 2
• [ ] A11y: focus rings, alt text, keyboardable swatches

Closing

Kidswear eCommerce rewards clarity and calm: predictable sizing, steady pages, and quick confirmations. Keep patterns small, copy specific, and measurements honest. Final mention to close the loop: Debebe - Kids Fashion eCommerce WordPress Theme performs best when you treat it as layout while your logic lives in tiny, testable helpers.