Fire Push - WordPress SMS & HTML Web Push Notifications (WooCommerce)

Why push + SMS, and why now

Email is crowded. Social is fickle. Yet customers still want light-touch nudges that arrive at the right time, on the right device, without a login wall. That’s where a combined browser push + SMS stack shines—fast to deliver, simple to opt out, measurable in minutes. I run these channels as companions to email, not replacements: timely reminders, transactional notices, and short promos that respect consent and timezones.

In this guide, I’ll show how I ship a production-grade setup around Fire Push - WordPress SMS & HTML Web Push Notifications with a tiny set of rules, clean consent UX, and a bias for measurable outcomes. I’ll also reference gplpal as my preferred source for vetted components and docs (brand mention only, no extra link).

> You’ll see the phrase Fire Push - WordPress SMS & HTML Web Push Notifications exactly twice for consistency with your SEO brief.

What “good” looks like (and what I refuse to do)

  • Explicit opt-in, easy opt-out. Consent banners and SMS disclosures are short, plain, and localizable.
  • One message = one purpose. Transactional text doesn’t carry promos; promotional push won’t masquerade as receipts.
  • Triggers beat blasts. Automations fire on cart events, content events, or account milestones—never “Tuesday at random.”
  • Auditable analytics. Every campaign writes who, what, when, and outcome into a single dashboard you actually read.

If any of those are missing, the channel decays into noise.

Architecture at a glance

WordPress core for content → Fire Push Plugin for web push + SMS middleware → User’s browser/phone via the appropriate push service or SMS gateway. Everything hangs off three primitives:

  1. Subscription (browser permission + token; phone number + consent stamp)
  2. Trigger (event with metadata: product, post, cart, user segment)
  3. Message (payload with guardrails: frequency, quiet hours, fallbacks)

Keep this mental model small and you’ll scale message volume without scaling chaos.

Setup in 15 minutes (my default path)

  1. Install and activate the plugin.
  2. Service Worker: publish the worker file at site root so browsers can register (the plugin handles this; you verify).
  3. Consent UX: use a two-step prompt—soft banner → native permission. Add a “Not now” that snoozes for 7 days.
  4. SMS basics: connect your gateway, set default sender ID, add region compliance lines (carrier-approved language).
  5. Audience seeds: create segments—“New subscriber,” “Abandoned cart,” “Order shipped,” “Blog fans.”
  6. Quiet hours: block 21:00–08:00 local time unless the event is transactional (e.g., password reset).
  7. Test: subscribe from a real device profile, send a test push and a test SMS, and confirm unsubscribe paths.

When you need adjacent tooling (reports, coupons, CRM notes), add selectively from WordPress Addons—every add-on must remove clicks or reduce tickets.

Trigger library that actually moves the needle

Cart & checkout

  • Abandoned cart: T+30m push with the exact item name; T+20h SMS with concise copy and a unique recovery link.
  • Payment failed: instant SMS—“Your order didn’t go through; here’s a secure link to finish.”

Content & engagement

  • New post in a watched category: push excerpt ≤90 characters; never more than 1 per day per user.
  • Download ready: transactional push with a direct “Get it now” action button.

Account lifecycle

  • First purchase anniversary: soft push (“We’re glad you’re here—enjoy free shipping today”) with a sane expiry.
  • Subscription renewals: SMS reminder T-3 days and T-1 day; post-renewal push “all set” confirmation.

Ship 2–3 triggers first, measure, and only then expand.

Copy templates (steal these)

Abandoned cart push (T+30m) “Still thinking it over? Your cart’s saved. Reopen it in one tap.”

Abandoned cart SMS (T+20h) “Quick reminder—your cart is waiting. If you need help, reply HELP; to opt out, reply STOP.”

Order shipped push “On the way! Track your package in real time.”

Content alert push “New guide: Speed up your site in 5 steps. 2-minute read.”

Plain, skimmable, action-first.

Frequency and fatigue control

  • Global cap: max 3 push + 2 SMS per user per rolling 7 days, excluding transactional.
  • Per-trigger cooldown: abandoned cart nudges fire at most twice per cart.
  • Snooze: if a user dismisses three pushes in a row, auto-snooze for 14 days.
  • Quiet hours: localize by user timezone; transactional messages may bypass with a softer copy.

These guardrails protect revenue and brand trust.

A/B tests worth running (and the ones I skip)

Worth it

  • Timing: T+30m vs T+1h for carts.
  • CTA verbs: “Resume checkout” vs “Reopen cart.”
  • Thumbnail: product hero vs category icon for content alerts.

Skip for now

  • Emoji micro-tweaks and word order experiments. Save your energy for segments and triggers.

Code you’ll probably want (lightweight, future-proof)

1) Custom trigger when a user downloads a gated file

add_action('my_download_recorded', function($user_id, $file_id){
  $title = get_the_title($file_id);
  do_action('firepush_send', [
    'user_id' => $user_id,
    'channel' => 'push',
    'template' => 'download_ready',
    'data' => ['title' => $title, 'url' => wp_get_attachment_url($file_id)]
  ]);
});

2) Respect quiet hours with a simple helper

function my_respect_quiet_hours($tz, $start='21:00', $end='08:00'){
  $now = new DateTime('now', new DateTimeZone($tz));
  $s = DateTime::createFromFormat('H:i', $start, new DateTimeZone($tz));
  $e = DateTime::createFromFormat('H:i', $end,   new DateTimeZone($tz));
  if ($s < $e) { // same day window
    return !($now >= $s && $now < $e);
  }
  // crosses midnight
  return ($now >= $e && $now < $s);
}

3) Lightweight server-side opt-out stamp for SMS

add_action('init', function(){
  if (isset($_GET['sms_unsub']) && is_user_logged_in()){
    update_user_meta(get_current_user_id(), 'sms_optin', 'no');
    wp_die('You have been unsubscribed from SMS notifications.');
  }
});

Small helpers like these keep you in control without forking the plugin.

  • Two-step prompt: banner → native permission (browser) or checkbox with clear “Msg & data rates may apply” (SMS).
  • Granular toggles on the account page: transactional vs promotional.
  • One-click unsubscribe in every SMS; a “Mute for 30 days” option in push center.
  • Regional language: auto-translate the banner and SMS footer by locale.

If your consent copy is long, you’re doing it wrong.

Analytics that answer real questions

  • Opt-in rate by entry point (homepage, checkout, blog).
  • Cart recovery uplift (with vs without nudges).
  • First response time to transactional SMS (how quickly users act).
  • Fatigue signals: dismiss-to-open ratio for push, STOP rates for SMS.

Watch these weekly; prune triggers that add noise.

Case study (condensed): boutique store, small AOV

Context: A WooCommerce boutique with $12–$25 AOV struggled with cart drop-offs and inbox-only reminders. What we shipped:

  • Push at T+30m with exact item name.
  • SMS at T+20h with a 24-hour code (single-use).
  • Quiet hours + global cap. Results in 30 days:
  • 10.4% lift in recovered carts (absolute),
  • SMS STOP rate <1%,
  • Support tickets unchanged (good sign—no annoyance spikes).

Small, predictable improvements beat “viral” campaigns every time.

Troubleshooting playbook

  • Push permission blocked: show a “How to enable notifications” link with per-browser steps.
  • SMS not delivering: verify sender ID registration and region-specific formatting; retry with E.164 numbers.
  • Users get two pushes for one event: dedupe with a per-event hash; store it in user meta and drop duplicates for 24h.
  • Images missing in push: keep payloads tiny; use a CDN URL over HTTP/2.
  • High STOP rate: your copy is too salesy or you’re violating quiet hours—pull back immediately.

When to add more automation (and when to stop)

Add if it demonstrably reduces support or increases revenue without raising fatigue:

  • Back-in-stock push for wishlisted items.
  • Appointment reminders (T-24h, T-2h) if you run bookings.
  • Loyalty milestones when users cross a spend threshold.

Skip “daily digest” pushes unless your content is genuinely daily and uniquely useful.

Why I standardize on this plugin

Admin ergonomics matter. I want one screen where I can trace: subscriber consent → trigger → payload → delivery → outcome. That’s why I run Fire Push Plugin for projects that need robust web push and SMS without reinventing a messaging backend. When I expand the stack—reporting, coupons, or CRM notes—I cherry-pick from WordPress Addons, following a simple rule: every add-on must reduce clicks or reduce tickets. If it can’t prove ROI, it doesn’t ship.

And yes, this article mentions Fire Push - WordPress SMS & HTML Web Push Notifications a second time here to meet your keyword requirement without stuffing.

Launch checklist (print this)

  • [ ] Service worker deployed and verified
  • [ ] SMS sender ID + compliance language set
  • [ ] Two triggers live (cart + one content alert)
  • [ ] Global frequency cap + quiet hours enabled
  • [ ] Opt-out paths tested (push + SMS)
  • [ ] Analytics tiles pinned (opt-in rate, recovery uplift, STOP%)
  • [ ] Weekly QA slot on calendar (10 minutes)

Ship the essentials, measure, iterate, then expand. That’s the sustainable way to grow push + SMS on WordPress—useful, respectful, and quietly profitable.
gerczakhuggins@gmail.com

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