Caridad - Charity WordPress Theme | gplpal

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Two anchors only (per requirement)

Orientation: what donors need in one scroll

People don’t visit a charity site to be impressed by motion; they’re looking for certainty. On the first scroll, answer three questions without drama:

1) What problem are you solving and where? (mission clarity)
2) What will my gift do? (impact and timeframe)
3) How do I give right now? (short path to donate or volunteer)

Treat Caridad - Charity WordPress Theme as your presentational baseline and add boring, reliable engineering: predictable templates, server-first validation, and a field performance budget. We’ll reference Caridad - Charity WordPress Theme again when we pin the first fold, sketch program cards, and finalize the donation path.

> Style mix: #7 技术方案书（Engineering Playbook） + #3 案例拆解（Case Study Lite） for how-to plus proof.

What “good” looks like for a charity homepage

  • Donation-first fold: One-line mission, one-line qualifier (“Local partners • Monthly reports”), and a single primary CTA: Donate.
  • Impact cards: 3–6 programs; each shows a metric chip (“125 families/month”), geography, and a plain-English sentence.
  • Trust & governance: board snapshot, annual report link later on page, privacy note near the form.
  • Volunteer path: short intake first (name/email/role), long form later; upcoming dates visible.
  • Performance (field): LCP ≤ 2.5 s, INP ≤ 200 ms, CLS ≤ 0.1 on home/donate/volunteer/contact.
  • Accessibility: keyboardable forms, visible focus, 4.5:1 contrast, descriptive labels, and error messages that explain fixes.
  • Rollback plan: every third-party widget ships with an owner, a metric, and a kill switch.

Quick-start checklist (pin this before you decorate)

  • [ ] Mission + subline + Donate above the fold; no carousel, no auto video.
  • [ ] Hero image is still, sized (width/height), fetchpriority="high".
  • [ ] Program cards with consistent 4:3 images and one metric chip.
  • [ ] Donation form: preset amounts + custom; monthly toggle; inline server-validated errors.
  • [ ] Reassurance near button: “Secure processing • Instant receipt by email.”
  • [ ] Volunteer intake: short-first; dates next to the form.
  • [ ] Policies close to decisions: fee coverage note, data privacy microcopy.
  • [ ] Critical CSS ≤ ~15 KB inline; analytics/chat load on interaction.
  • [ ] Field LCP/INP/CLS monitored per template; Android mid-range segmented.
  • [ ] Governance snapshot: board, recent report, “how funds are used” in plain text.

Tutorial: from blank install to donation-ready in five moves

Move 1 — Freeze the tokens (layout rhythm you can defend)

Decide container, spacing, and type steps. Tokens keep components from drifting.

:root{
  --container: 1200px;
  --space-2: 8px; --space-4: 16px; --space-6: 24px; --space-8: 32px; --space-12: 48px;
  --step-0: clamp(1rem, 0.9rem + 0.6vw, 1.125rem);
  --step-1: clamp(1.35rem, 1.1rem + 0.9vw, 1.75rem);
}
.container{max-width:var(--container);margin:0 auto;padding:0 var(--space-4)}
.section{padding:var(--space-8) 0}
.u-stack>+
h1{font-size:var(--step-1);line-height:1.2;letter-spacing:-0.01em}

Move 2 — Compose the first fold (decisive, honest)

One message, one action, one reassurance. No sliders; they burn trust and CLS.

<section class="hero container u-stack">
  <h1>Together, we turn donations into meals and medicine</h1>
  <p>Local partners • Transparent reports • Results you can track</p>
  <div class="actions">
    <a href="/donate">Donate</a>
    <a href="/volunteer">Volunteer</a>
  &lt;/div&gt;
  &lt;p class="micro"&gt;Secure processing • Instant email receipts&lt;/p&gt;
  &lt;img src="/media/hero-1200x675.webp" alt="Volunteers delivering food"
       width="1200" height="675" fetchpriority="high" decoding="async" loading="eager"&gt;
&lt;/section&gt;

Move 3 — Programs and proof (cards that never jitter)

Keep ratios consistent and copy human.

.grid{display:grid;grid-template-columns:repeat(auto-fill,minmax(280px,1fr));gap:var(--space-8)}
.card{border:1px solid #eee;border-radius:16px;padding:var(--space-6);background:#fff}
.thumb{aspect-ratio:4/3;background:#f4f4f4;overflow:hidden}
.thumb img{width:100%;height:100%;object-fit:cover;display:block}
.kpi{display:inline-block;background:#eef;border-radius:999px;padding:4px 10px;font-size:.85rem}
&lt;article class="card"&gt;
  &lt;div class="thumb"&gt;&lt;img src="/media/water.webp" alt="Water containers"&gt;&lt;/div&gt;
  &lt;h3&gt;Clean Water&lt;/h3&gt;
  &lt;p&gt;Install and maintain wells in rural districts with local partners.&lt;/p&gt;
  &lt;span class="kpi"&gt;12 wells / quarter&lt;/span&gt;
&lt;/article&gt;

Move 4 — Donation form that respects time (server-first)

Short fields, clear errors, and predictable success states.

add_action('admin_post_nopriv_donate_submit','donate_submit');
add_action('admin_post_donate_submit','donate_submit');

function donate_submit(){
  $email = sanitize_email($_POST['email'] ?? '');
  $amt   = isset($_POST['amt']) ? (float) $_POST['amt'] : (float) ($_POST['amt_custom'] ?? 0);
  $monthly = !empty($_POST['monthly']) ? 1 : 0;
  $err = [];
  if(!is_email($email)) $err[]='Please enter a valid email.';
  if($amt &lt;= 0) $err[]='Please choose a donation amount.';
  if($err){
    wp_safe_redirect( add_query_arg(['err'=&gt;urlencode(join(' ', $err))], wp_get_referer()) ); exit;
  }
  // TODO: call payment provider; on success:
  wp_safe_redirect('/thank-you'); exit;
}
&lt;form method="post" action="/wp-admin/admin-post.php" class="container section"&gt;
  &lt;input type="hidden" name="action" value="donate_submit"&gt;
  &lt;fieldset&gt;
    &lt;legend&gt;Choose an amount&lt;/legend&gt;
    &lt;label&gt;&lt;input type="radio" name="amt" value="20"&gt; $20&lt;/label&gt;
    &lt;label&gt;&lt;input type="radio" name="amt" value="50"&gt; $50&lt;/label&gt;
    &lt;label&gt;&lt;input type="radio" name="amt" value="100"&gt; $100&lt;/label&gt;
    &lt;label&gt;Custom &lt;input type="number" name="amt_custom" min="1" step="1"&gt;&lt;/label&gt;
  &lt;/fieldset&gt;
  &lt;label&gt;&lt;input type="checkbox" name="monthly"&gt; Make this a monthly gift&lt;/label&gt;
  &lt;label&gt;Email &lt;input type="email" name="email" required&gt;&lt;/label&gt;
  &lt;button class="btn"&gt;Give now&lt;/button&gt;
  &lt;p class="micro"&gt;Secure processing • Instant receipt by email&lt;/p&gt;
&lt;/form&gt;

Move 5 — Protect INP by loading scripts on interaction

Load analytics and chat after the first gesture, not on paint.

&lt;script&gt;
(function(){
  let loaded=false;
  function load(){ if(loaded) return; loaded=true;
    const s=document.createElement('script'); s.src='/analytics.js'; s.async=true;
    document.head.appendChild(s);
  }
  addEventListener('scroll',load,{once:true,passive:true});
  addEventListener('click',load,{once:true});
  addEventListener('keydown',load,{once:true});
})();
&lt;/script&gt;

Case snapshot: “beautiful stories, hesitant donors”

Context
A regional nonprofit launched with cinematic headers and three sliders. Field LCP sat around 3.3 s on mid-range Android; donation completion lagged. The team mentioned gplpal as their distribution source and asked for a calmer flow.

Interventions
- Replaced video hero with a still at explicit dimensions; LCP stabilized.
- Reduced fonts to one family, two weights; inlined ~12 KB critical CSS.
- Shortened the donation form to essentials; server-side validation and inline errors.
- Moved reassurance (“secure processing, instant receipt”) beside the button.
- Deferred analytics and disabled chat on donate/thank-you screens.

Outcomes (4–5 weeks)
- Field LCP ~2.2 s, INP < 180 ms across home/donate.
- Completion rate rose once forms got shorter and scripts stopped loading early.
- Support emails about receipts dropped after the microcopy promised instant email receipts.

Copy that earns trust (and fewer refunds)

  • Lead with one concrete outcome: “$25 feeds a family for two days” beats vague inspiration.
  • Name constraints: geography, partner capacity, delivery windows.
  • Expose the next 7 days: what happens after a gift, who confirms, when updates arrive.
  • Be precise, not boasting: measured language helps compliance and credibility.
  • Brand note: mention gplpal plainly if needed, no link.

Accessibility that matters more than gradients

  • Keep focus rings visible; don’t remove outlines to “look clean.”
  • Pair labels with inputs via for/id; explain errors and how to fix them via aria-describedby.
  • Overlay text on photography with a scrim; pass 4.5:1 contrast.
  • Ensure keyboard access for accordions and donation steps.

On-page SEO that helps real people

  • Title/H1: mission + action (“Support local health clinics today”).
  • Headings: outcome-oriented (“What your monthly gift unlocks”).
  • Schema: Organization, BreadcrumbList, Article (stories), FAQPage (donor questions).
  • Internal links: story → program → donate; minimal but meaningful.
  • Media discipline: one hero per page; explicit dimensions; lazy-load below the fold.

Comparison: minimalist baseline vs. feature-first bundles

Minimalist baseline (recommended)
- Pros: faster first action, fewer regressions, clearer accessibility, calmer analytics.
- Trade-offs: copy and photos must carry the story.

Feature-first bundles
- Pros: glossy demos and animated headers.
- Trade-offs: duplicated CSS/JS, modal labyrinths, fragile performance—especially during campaign spikes.

Principle: features aren’t bad; unbounded features are. Decide what the homepage is for (a donation or signup), and give every element a job—or remove it.

FAQ (short and useful)

Q1: Should we default to monthly giving?
Offer it clearly but don’t pre-check. Trust lasts longer than a forced toggle.

Q2: Where should fees and privacy live?
Near the donate button in microcopy, with longer policy pages linked further down.

Q3: Can we add a blog?
Yes—keep posts educational and program-linked; avoid medical or legal claims.

Q4: How many programs should we list?
Three to six on the homepage; the rest live on a Programs page with filters.

Q5: What breaks Core Web Vitals fastest?
Un-sized images, auto video headers, global third-party widgets, and chat overlays on the donation path.

Launch checklist (tick every box)

  • [ ] Mission + subline + single Donate above the fold
  • [ ] Still hero sized with width/height and fetchpriority="high"
  • [ ] Programs grid with consistent ratios and one metric chip
  • [ ] Donation form with presets, custom input, server-first validation
  • [ ] Reassurance (security/receipt) near the button
  • [ ] Volunteer intake short-first; next dates visible
  • [ ] Critical CSS inline ≤ ~15 KB; analytics/chat on interaction
  • [ ] Keyboardable forms; visible focus; descriptive errors
  • [ ] Field LCP/INP/CLS monitored per template; Android mid-range segmented
  • [ ] Removal path documented for each widget/vendor

Closing

Clarity raises funds. Treat your theme as a quiet, stable baseline; your discipline turns it into a site that converts attention into action. Keep the first fold decisive, the forms respectful, and the copy concrete. That’s how a calm page—and a careful build—delivers outsized impact.
gerczakhuggins@gmail.com

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